OVERVIEW
Makeup and sports might not seem like a likely pair, but e.l.f. is used to standing out in an unconventional way. We launched our campaign “eyes. lips. face. fandom.” during football season with Joey King and Laviscount in a charming rom-com style spot. To tease the campaign, we launched with social teasers and key visuals.
CLIENT e.l.f. COSMETICS
DIRECTED BY ALEX BUONO, PRETTYBIRD
MADE WITH SIMONE MOESSINGER, EMMA MÄLLINEN, PATRIK LENHART, MEGAN PLEVY
ROLE CREATIVE DEVELOPMENT, ART DIRECTION
