OVERVIEW

Sports betting traditionally has a high barrier to entry - with specific jargon and stats, it can be hard to navigate. But Hard Rock Bet has a different app. It’s clean and simple for anyone can use. So we positioned Hard Rock Bet as a rebelliously inclusive brand, and invited everyone to Roll With Us.

CLIENT HARD ROCK BET

DIRECTED BY WARD, MAGNA STUDIOS

MADE WITH JULIANA COBB, PETER HUGHES, GENO BURMESTER, JORDAN DODSON

ROLE CREATIVE DEVELOPMENT, ART DIRECTION