OVERVIEW

During this year, the Winter Olympics immediately followed the Super Bowl. So we made five spots featuring different winter Olympians and their unique stories, each one representing the Best of U.S. The athletes featured are Lindsey Vonn, Shaun White, Chloe Kim, Nathan Chen, and Mikaela Shiffrin. 

To promote the Super Bowl campaign, we created a huge PR/social campaign a week leading up to the Big Game. The #BestOfUs became the most used hashtag among brands during the Olympics.