OVERVIEW

The way U.S. soccer fans watch the Champions League is unique to anyone else in the world. Matches are always in the middle of the day, in the middle of the week. So we wanted to celebrate the dedication of these fans and all the ways they watch, only on Paramount+.

Then to continue our campaign, we sent a message to one person during the Super Bowl. With over 100 millions viewers, this message was only to the GOAT of Champions League soccer. As his first time watching (somewhere in Miami) and not playing in the Champions League, we showed him how to watch in the middle of the day, in the middle of the week just like U.S.