OVERVIEW
Taco Bell’s new Beefy Crunchmelt is a mystery of contradictions: crunchy, melty, and unbelievable value all for a dollar. At least, that’s what they told us. So we likened it to taking a magical journey on a Taco Bell train.
CLIENT TACO BELL
DIRECTED BY HENRY HOBSON, MJZ
MADE WITH HOYT DWYER, JEREMIAH WASSOM, JOSH CASSIDY, VINCE FELICIANO
ROLE CREATIVE DEVELOPMENT, ART DIRECTION
