OVERVIEW

The long-awaited Olympics finally arrived in Tokyo Summer of 2021, and Xfinity helped bring this inspiration to homes across America. In the hero :60 we follow a little girl who conducts the country to ‘Bugler’s Dream’ with her Xfinity remote. In the :15s we see different groups of people hum along to The Song across the country.

Then, we took the campaign out into the real world and invited TikTok creators to make their own versions of The Song.